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History & Philosophy:

Founded in 2001 in Orange County, California, Pureology began with a simple idea: To create the very best care for colour-treated hair. Since then, the brand has become #1 in colour care in the U.S. and has inspired a devoted following with its promise of Longer Lasting Hair colour. Guaranteed®.
And because caring for colour-treated hair doesn’t stop when styling begins, Pureology Colour Stylist offers a complete range of styler’s formulated to boost shine, prevent colour fade and enhance hair colour’s radiance.

Uniqueness:

Created specifically for professional colourists and their clients, Pureology is a brand unlike any other. Our highly concentrated no sulfate shampoos and the exclusive AntiFadeComplex® help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while our Vegan*, Dual Benefit Formulas provide Custom Care for every hair type. * No ingredient of animal origin
A first in the industry, this professional-only, two-step system magnifies shine and vibrancy during the hair colour process. It’s an essential part of every client’s salon hair colour experience, and can be used with any salon hair colour brand
Customised colour care systems: Each of our regimens offers serious colour care and tailored benefits, so you no longer have to choose between the results you want and the colour care you deserve.

For colourists and clients who wants the very best:

From the beginning, we understood that every colour-treated client has different needs, and that truly passionate colourists are committed to meeting each and every one of those needs:

  • Our Dual Benefit Formulas provide custom care for every hair type, from volume to strength to softness and more.
  • Our highly concentrated no sulfate shampoos–which deliver up to 70 shampoos per bottle– naturally from derived coconut, corn and sugar to gently cleanse while maintaining colour retention.
  • The exclusive AntiFadeComplex® includes essential antioxidants and full spectrum UVA/UVB sunscreens to help colour-treated hair retain its fresh-from-the-salon vibrancy. In fact, 86% of clients agree Pureology helps maximize colour retention.*
  • Our Vegan** Formulas made with Plant Extracts bring together nature and indulgence. Rich lathers, decadent textures and our signature client-favourite fragrances offer the ultimate in everyday luxury.

* In a consumer shampoo test
** No ingredient of animal origin