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Redken History:

Paula Kent co-founded Redken Laboratories in 1960. As a young actress, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.

Paula Kent and her hairdresser, Jheri Redding (forming the name “REDKEN”) started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:

  • Protein technology (since hair is composed primarily of protein)
  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
  • Products recommended exclusively by licensed cosmetologists in professional salons

With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

In the 80s, Redken helped revolutionise haircolor with Shades EQ Equalising Color Gloss and launched in 13 countries worldwide. In the 90s The Redken Exchange, the industry’s leading resource for learning, launched and in the 2000s Redken partnered with world-renowned hairstylist Guido and became a leader in backstage beauty of fashion week in New York, Milan, Pairs and London.

Now, Redken is constantly striving and innovating, with product launches such as Diamond Oil, Blonde Idol, and Redken Styling’s Pillow Proof Blow Dry and Flex collections, and working with a range of muses and influencers to share their inspiration with stylists and consumers across over 50 countries!

Philosophy:

Through a unique mix of fashion, innovation and inspiration, Redken brings NYC style and creativity to the salon community. As the leading professional brand in the US, Redken is committed to supporting hairstylists and empowering them to “learn better, earn better and live better” through innovative products and an industry-leading education platform.

Star products:

All Soft, Color Extend, Extreme, Body Full, Smooth Lock, Redken For Men, satinwear 02, duo shield 07, iron shape 11, outshine 01, align 12, wax blast 10, control addict 28, full frame 07, rewind 06, guts 10, quick dry 18, rough paste 12, Shades EQ Gloss, Shades EQ Cream, Shades EQ Cover Plus, Color Fusion, Cover Fusion, and Redken’s latest breakthrough in hair color, CHROMATICS.

Pamper Pages RedKen Blogs

Rocking around the Christmas tree: CLICK HERE TO READ